Animated explainer video is a short, engaging marketing video that highlights the services and solutions of a company or explains the essential features of a product. Various companies have also started to deploy explainer videos as a key part of internal communication and have used it for onboarding & training purposes and presentations.

Companies from B2B and B2C segment both are using animated explainer videos to help them with their marketing and promotion. Animated video explainers may not be cartoony, it’s not kid stuff. We all have viewed these videos as an audience somewhere or the other, but if you are planning on creating explainer animations now, this article serves as a good base to highlight examples and suggestions.